Jung Hyun Lee

project 04

Slow Turtle Shop

As part of a creative crew, Jung collaborated with Slow Turtle Shop, a Toronto-based apparel concept store. The partnership encompassed a variety of design projects, from launching the store’s first official website to developing visual assets and character design.

Website

Designed and launched Slow Turtle Shop’s first official online store, built on clean and intuitive UX. The layout showcased curated products with visual clarity, incorporated design elements aligned with the brand’s tone, and featured brand-specific storytelling throughout the site.

https://slowturtleshop.com/

Bookee

As part of the store’s branding, the team created a character that became Bookee, a friendly turtle mascot developed through several drafts. Bookee was later used in social media posts as simple illustrations and animations, helping the brand feel more friendly and connected to its audience.

Initial Sketches

Final Design

GIFs

Promotional Content

Worked with the team to create various promotional materials for events, including posters and social media content.

Totebag

As part of the online store launch, a collaborative tote bag was created, featuring embroidered artwork taken directly from a popular Instagram post.

The bag was released as a limited-edition item and made available for sale.